What Is Email Marketing?

What Is Email Marketing

The use of email, to commercially advertise products and services, while building relationships with consumers is known as email marketing. It helps build customer loyalty, and allows you to communicate with your target audience. It’s a really effective internet marketing technique when used correctly. Prospects become customers, one-time purchases become repeat customers and interested audiences make a move. Email marketing has been around for a long time, and regularly outperforms all other marketing channels when it comes to interacting with your leads, nurturing them, and converting them into customers. 

How Does Email Marketing Even Work? 

Before sending an email, there are three things to consider and set in place. 

Sign-up for an email marketing tool.  A great email marketing tool makes it simple to send out automated promotional emails to consumers who haven’t made a purchase in a while. There are many tools out there, but we sifted through and picked the best for user-friendliness and automation.

  1. MailChimp
  2. Constant Contact
  3. HubSpot
  4. Zoho

Build an email list. Your email needs somewhere to go, and before hitting send it needs a home. Having a newsletter sign-up option on your website and social media platforms, can help grow your audience and build your list. You could also provide trial offers, incentives like discounts for signing up or even exclusive content. Segmenting these lists can help with developing an email strategy. You can use email marketing to target certain categories of clients or even individuals.

Create an email marketing strategy. Once you have a marketing tool that integrates with your business, and a curated email list, it’s now time to develop the purpose of your email. A newsletter is an easy and efficient way to keep your customers informed about new products, forthcoming events, and special offers. Having a plan of action that’s cohesive with your marketing goals, is crucial for an effective email marketing campaign.

Types of Email Marketing

While there are a number of different types of email marketing, here are some of the most prominent ones that should be considered when developing an email marketing strategy. 

Email Newsletters. Businesses send out email newsletters to keep their customers informed. Most industrial companies utilize email newsletters as the core of their email marketing strategy since they are effective tools for informing customers and prospects about your firm while also highlighting employee profiles, company passion projects, and pertinent visuals. Our marketing experts can assist you by drafting most effective marketing strategies. 

Welcome Emails. Prospects are usually unprepared to transact business when they first meet with you. According to studies, just 25% of leads are ready to buy right now, while the other 50% are qualified but not yet ready to buy. As a result, nurturing is essential for moving your leads closer to the purchase stage. When you add a human touch to your welcome emails and explain your company without slathering on the sales pitch, you’ll see a higher open and click-through rate.

Triggered Emails. You can have a user’s action initiate a sequence of targeted and relevant emails with automated email marketing. It’s possible they clicked on a link in one of your promotional email series’ mailings, added products to their basket but then bounced without checking out, downloaded content, purchased something, or completed a survey. Their actions triggered the drip campaign they are now a part of in some way.

Post Purchase Email. I’m not sure why I don’t see these more often. The post-purchase email is just smart marketing, in my opinion! This is an email series that is delivered as a simple follow-up following a transaction rather than to sell something. Let’s pretend I got a new cooking device. The astute email marketer may utilize automated email marketing to deliver communications (triggered by purchase) that both confirm my choice to buy and increase brand loyalty.

Abandoned Cart Emails. Emails sent to abandoned carts can be considered a type of email marketing campaign. These are emails that are prompted by a user’s actions—in this case, adding an item to a virtual shopping cart but not purchasing it—much like other automated campaigns. This form of email series, such as welcome emails, has significantly greater open and conversion rates. They are, however, more advanced for a newbie to tackle, but they should be on everyone’s radar for implementation.

Promotional Campaign Emails. The seasonal campaign is a spin-off of the promotional email campaign. You may most certainly launch an email marketing campaign around any significant holiday. From Valentine’s Day through Men’s Day, less well-known but nevertheless very effective ads. These email marketing campaigns might include a buildup before the event and a follow-up thereafter, giving you multiple chances to send an email.

Email Marketing Advantages You Should Know About

Now that you have an understanding of what email marketing is, here are some of the main email marketing advantages

  1. It is personalized.
  2. Helps you collect feedback and surveys. 
  3. Improves sales and traffic considerably. 
  4. It allows you to communicate with your audience. 
  5. A cost-effective method that provides value to your users. 
  6. Helps you reach the right people. 

Try OutRank’s Email Marketing Service

We understand if you feel overwhelmed with all that goes into creating a successful email campaign. We know this because we have been implementing these strategies for a long time. While some regard email marketing as old news, research and top marketers in the industry suggest otherwise. At OutRank, our email marketing service has helped several businesses grow their brand. Need help? Don’t be shy. Talk to our professional marketers today.

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